광고 표시: 유료 파트너십과 제휴 링크
Anyone paid for a post, or benefiting from it in some other way, is advertising — and advertising should be recognisable as such before anyone reads it.
무엇을 표시해야 하는가
It is not only the paid post that gets labelled. A consideration without money counts too — a product sample that may be kept, a trip, a discount. So do links that earn you something. The rule of thumb: as soon as a benefit is involved that could influence what is said, it belongs in the open, and clearly at the start rather than hidden among the hashtags.
바이오 페이지의 제휴 링크
The Shop tab on the bio page holds your own products, affiliate links and discount codes. An entry that earns you something is marked as an affiliate link in the creator area; the bio page then shows it as advertising for everyone to see. Under the creator agreement this marking is mandatory — setting it takes one click, and forgetting it falls back on the person showing the link.
책임은 크리에이터에게 남습니다
How a post is labelled follows the applicable rules and the requirements of the platform it appears on — Instagram, TikTok and YouTube each have tools of their own for it. The responsibility lies with the creator. An instruction from a brand to leave the disclosure out carries no weight: nobody has to follow it, and it must not be followed either.
개요일 뿐 법률 자문이 아닙니다
Which wording is sufficient in a given case, and when a label can be left out, is judged differently by courts and supervisory bodies from country to country. This page gives an overview and does not replace a proper check. If you advertise regularly or publish in several countries, it is best to take legal advice on it.
자주 묻는 질문.
Four answers on this topic. Everything else is in the guides and in the FAQ.
제품을 무료로 받기만 해도 표시해야 하나요?
A consideration does not have to be money. A product sample you are given is a benefit too, and it belongs in the open — the details differ from country to country.
플랫폼의 ‘유료 파트너십’ 기능만으로 충분한가요?
It is the usual route and should be used. Whether it is enough on its own depends on the country and the post; many creators therefore add a clear note in the text.
바이오의 파트너 링크는 어떻게 표시하나요?
In the creator area the entry is marked as an affiliate link. The bio page then shows it visibly as advertising, without an extra line having to be typed.
브랜드가 표시하지 말라고 요구해도 되나요?
No. An instruction like that carries no weight, and anyone who follows it bears the consequences. Disclosure is not a matter for negotiation in the brief.
파트너 링크를 광고로 분명히 밝히기
The Shop tab on the bio page labels marked links itself — one switch per entry is enough.
링크인바이오 만들기