Segnalare la pubblicità: partnership retribuita e link affiliate
Anyone paid for a post, or benefiting from it in some other way, is advertising — and advertising should be recognisable as such before anyone reads it.
Che cosa va segnalato come pubblicità
It is not only the paid post that gets labelled. A consideration without money counts too — a product sample that may be kept, a trip, a discount. So do links that earn you something. The rule of thumb: as soon as a benefit is involved that could influence what is said, it belongs in the open, and clearly at the start rather than hidden among the hashtags.
Link affiliate sulla pagina bio
The Shop tab on the bio page holds your own products, affiliate links and discount codes. An entry that earns you something is marked as an affiliate link in the creator area; the bio page then shows it as advertising for everyone to see. Under the creator agreement this marking is mandatory — setting it takes one click, and forgetting it falls back on the person showing the link.
La responsabilità resta del creator
How a post is labelled follows the applicable rules and the requirements of the platform it appears on — Instagram, TikTok and YouTube each have tools of their own for it. The responsibility lies with the creator. An instruction from a brand to leave the disclosure out carries no weight: nobody has to follow it, and it must not be followed either.
Una panoramica, non una consulenza legale
Which wording is sufficient in a given case, and when a label can be left out, is judged differently by courts and supervisory bodies from country to country. This page gives an overview and does not replace a proper check. If you advertise regularly or publish in several countries, it is best to take legal advice on it.
Domande frequenti.
Four answers on this topic. Everything else is in the guides and in the FAQ.
Devo segnalarlo se ricevo il prodotto solo in regalo?
A consideration does not have to be money. A product sample you are given is a benefit too, and it belongs in the open — the details differ from country to country.
Basta la funzione «partnership retribuita» della piattaforma?
It is the usual route and should be used. Whether it is enough on its own depends on the country and the post; many creators therefore add a clear note in the text.
Come segnalo i link partner nella mia bio?
In the creator area the entry is marked as an affiliate link. The bio page then shows it visibly as advertising, without an extra line having to be typed.
Un brand può pretendere che io non segnali nulla?
No. An instruction like that carries no weight, and anyone who follows it bears the consequences. Disclosure is not a matter for negotiation in the brief.
Mostra i link partner chiaramente come pubblicità
The Shop tab on the bio page labels marked links itself — one switch per entry is enough.
Crea il link in bio