Prenotare micro-influencer: poca copertura, pubblico mirato
Not every campaign needs big names. Filtering by follower tier, engagement rate and audience finds creators whose viewers genuinely suit the brand.
Nano, micro, mid, macro — le fasce nel filtro
The search knows four follower tiers: nano below 1,000, micro from 1,000 to 10,000, mid from 10,000 to 100,000 and macro above that. You can select several tiers at once; the range then covers everything you have selected. That narrows the list before you open a single profile.
Engagement rate invece della sola copertura
Small channels often have the more attentive viewers, which is why you can also filter by engagement rate. The figures come from what the creators state about their channels and stand openly on the profile — together with views and reach, so that you can weigh the two against each other.
Controlla il pubblico prima di prenotare
The profile shows where the audience comes from, how old it is and how it splits by gender. In the search you can narrow by those and set the share from which an audience counts as predominant. That points you to the channel whose viewers suit your product rather than the one with the biggest number.
Più creator piccoli invece di uno grande
You can put several packages into one request — each creator decides for themselves, and only the acceptances are paid for. If you plan regularly, collect your candidates on a shortlist first, agree on them with colleagues and request all of them at once from that list. Bookings that belong together can be bundled into one campaign.
Domande frequenti.
Four answers on this topic. Everything else is in the guides and in the FAQ.
Che cos’è un micro-influencer?
A creator with a small but clearly defined reach. In the search the tier “Micro” stands for 1,000 to 10,000 followers, “Nano” for everything below that.
Conviene lavorare con i micro-influencer?
That depends on the goal. Small channels often have a higher engagement rate and a more narrowly defined audience; both stand on the profile, so you can check them before booking.
Come trovo creator con un engagement rate alto?
Through the engagement rate filter. It draws on the details the creators have entered about their channels, which are also shown on the profile.
Posso contattare più micro-influencer contemporaneamente?
Yes. Several packages go into the same request, each creator answers for themselves, and you pay only for those who accept.
Trova canali piccoli con il pubblico giusto
Set the follower tier, engagement rate and audience, then look through the matches.
Filtra i creator