Les droits d’utilisation dans une collaboration influenceur
A creator films a video and posts it on their channel — that is always included. The usage rights only govern what the brand may do with it beyond that.
Quatre niveaux de licence qui s’emboîtent
Organic means the brand shares and reposts the piece on its own channels, on its website and in its newsletter. Paid ads additionally allow the ad to run under the brand’s name. Whitelisting lets the same ad run through the creator’s account, under their name — “Spark Ads” on TikTok, “Partnership Ad” on Instagram. A full buyout applies everywhere, including outside the social networks. One choice is enough: each level includes the ones below it.
La durée ne vaut que pour les publicités
The term says how long the brand may run ads, so it concerns paid ads and whitelisting only. It starts when the delivery is approved, not when payment is made. Organic use and a full buyout do not expire, and the creator’s own post stays up in any case. There is a choice of staggered terms up to unlimited; after that, the ads have to be stopped.
Exclusivité, prix et extension ultérieure
You can also agree category exclusivity in months: during that time the creator advertises for no competitor in the same category. Level, term and exclusivity stand as separate items in the booking, each with its own surcharge — what they charge for it is up to each creator. Extending is possible later at any time, but only upwards: a higher level, a longer term, more exclusivity, paid as an add-on.
Un aperçu, pas un conseil juridique
This page explains how usage rights are agreed on creatordeal. It is not legal advice: what applies in an individual case depends on the country, the industry and the material itself, and it can differ. When in doubt, advice from a lawyer is worth having — brand and creator can give an adviser access to this one order only.
Questions fréquentes.
Four answers on this topic. Everything else is in the guides and in the FAQ.
Que veut dire exactement le whitelisting ?
The brand runs a paid ad that goes through the creator’s account and appears under their name. TikTok calls this Spark Ads, Instagram a Partnership Ad. The brand pays for the ad.
Quand commence la durée des droits d’utilisation ?
When the brand approves the delivery, not when payment is made. That way nobody loses part of the term while the content is still being reviewed.
Les droits d’utilisation peuvent-ils être étendus après coup ?
Yes — to a higher level, a longer term or more exclusivity. The creator accepts and the surcharge is paid as an add-on. Less than agreed is not possible.
Les droits d’utilisation sont-ils compris dans le prix du paquet ?
Organic use is included and unlimited unless something else is agreed. Every further level is an item of its own with its own surcharge and appears that way on the invoice.
Fixe les droits d’utilisation dès la demande
Level, term and exclusivity stand in the brief, the surcharge next to them — before anyone accepts.
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