Pricing & budget
What creator marketing costs, what drives the price and how to split your budget wisely.
Influencer pricingA rate card instead of a price request: package prices, surcharges and fees at a glance.Cost per postStory, feed post, video: why formats cost different amounts and how to compare rates fairly.TikTok pricingWhy views matter more than followers on TikTok – and what Spark Ads change about the price.Reel pricingReel, Story or feed post – what drives the price and what a partnership ad costs.UGC pricingLength, variations, raw footage and usage rights – what really sets the price of UGC.Budget planningThe cost blocks of a campaign — and how to get started sensibly even on a small budget.Fee + commissionA fixed fee plus a share of the sales driven — how the model works and when it is fair.Barter dealProduct instead of a fee — when that’s fair, why many say no and what still needs to be agreed.Invoice & feeWho issues the invoice, what's on it and when the reverse charge applies.Whitelisting costA usage rights surcharge plus your own ad spend – what Spark Ads really cost.
General information, not legal or tax advice. Last updated: September 28, 2026