UGC & content
Understand user generated content, brief it well and use it in your online shop and ads.
UGC and contentVideos and photos for your ads — produced by the creator, published by you.UGC creatorMeaning, role and skills: what a UGC creator delivers and what they don’t.UGC video adsStructure, variations and usage rights: how creator videos become ads that perform.UGC examplesUnboxing, testimonial, tutorial and more: which UGC format fits which purpose.UGC briefHook, key message, script outline: what a UGC creator needs to know before filming.UGC for e-commercePlan and use product videos and lifestyle photos for product pages, ads and email.UGC vs. influencerBuying reach or buying content: the difference between UGC and influencer marketing.Paid ads with creatorsDark posts, brand ads or the creator's account: how influencer content becomes a paid ad.Product photosEveryday lifestyle photos instead of studio shots: shots, brief and rights for UGC photos.
General information, not legal or tax advice. Last updated: 28 September 2026