How much to charge as an influencer: setting your creator rates
Your rate depends mainly on your effort, your reach and engagement, the format and the usage rights a brand wants. There is no single market rate — but there is a clear way to arrive at your own.
Why there is no fixed market rate
Rules of thumb that calculate a price per follower circulate online. They are a rough reference point, nothing more. Two creators with the same follower count can charge completely different rates because their audience, niche, quality and effort differ. A finance or tech channel reaches a different audience than an entertainment channel, and an elaborately edited video is more work than a spontaneous clip. On top of that, rates fluctuate with demand. Instead of looking for a number that applies to everyone, it pays to derive your rate from the factors that actually apply to you.
The factors that determine your influencer rate
The first factor is your effort: idea, preparation, shooting, editing, coordination and revisions. The second is what the brand gets through your channel, meaning typical views and engagement, not just follower count. The third is the format, because a story is something different from a YouTube video. Fourth, your niche counts, because some audiences are harder for brands to reach. Fifth, usage rights: Should the content only run on your channel or also as an ad? Then there are exclusivity, rush jobs and travel time. The more of these apply, the higher your rate can be.
How much to charge for UGC
With UGC, the reach factor drops out because the brand publishes the content itself. Your rate therefore comes mainly from effort, quality, number of variations and usage rights. Work out how many hours a video takes from brief to delivery, including revisions, and what hourly rate you consider fair. Add costs for props or travel. Important: with UGC, usage rights for paid ads are often the largest part of the value, because the brand advertises with your video for months. So calculate them separately and based on the term.
Pricing in usage rights, exclusivity and term
A post appearing on your own channel is the baseline. Everything beyond that has its own value. When a brand runs your video as an ad, it reaches far more people than your audience. With whitelisting, the ad even runs under your name. With full rights, you largely hand the content over. The longer the term, the higher the surcharge. Exclusivity, meaning you give up collaborations with competitors for a period, costs you potential jobs and should be paid for accordingly. Decide in advance what you charge for each level.
Negotiating without underselling yourself
Brands often ask for a discount. That’s normal and no reason to give in right away. Think beforehand about where your minimum is, and instead of a discount, offer a different scope, such as fewer variations or a shorter term for usage rights. That way your rate for the same work stays stable. Being paid only in products can be fine at the start, but should stay the exception if you want to make a living from it. And remember that rates you have stated publicly are hard to raise again. Better to start a little higher and meet brands halfway when needed.
Setting your rates on creatordeal
On creatordeal, you set your own price for every package. When you create one, we suggest a typical market value geared to mid-sized creators; you adjust it to your reach and your effort. Packages you don’t offer, you switch off. For usage rights, you set the surcharges for each level yourself and can exclude individual levels. Brands see your prices before the first message. For special requests, the brand asks for an individual quote, you name your price and can respond to counteroffers. What creatordeal keeps as commission is on the pricing page.
Frequently asked.
Key answers at a glance. Everything else is in the guides and in the FAQ.
How much should I charge as an influencer?
It depends on effort, typical views, engagement, format, niche and usage rights. There is no fixed market rate; derive your rate from these factors.
How much should I charge for UGC?
Add up your effort from brief to delivery, costs and variations, and calculate usage rights for ads separately, based on the term.
Should I charge per follower?
Only as a rough guide. Typical views and engagement say more, along with your effort and the usage rights requested.
How do I handle brands asking for a discount?
Set a minimum in advance, and instead of a discount, offer less scope, such as fewer variations or shorter usage rights.
Do I have to use the suggested price on creatordeal?
No. The suggestion is a starting value that you are free to change; every creator sets their own prices.
Your prices, your packages
Create a creator profile and set your own price for every package.
Become a creatorGeneral information, not legal or tax advice. Last updated: September 28, 2026