How to get brand deals: how brands and creators find each other

You get brand deals in three ways: brands find you, you apply to collaborations, or you reach out to brands yourself. The more clearly your profile shows who you create content for, the more often one of these paths leads to a paid job.

What a brand deal is

A brand deal is any collaboration where a brand pays you, or compensates you in some other way, for content. That can be a post on your channel, a Story series, a video for the brand’s ads, an unboxing or an on-site appointment. Pay is usually money, sometimes a product, sometimes a commission on sales on top. Some deals are one-offs, others turn into a recurring partnership. What they all have in common is that it should be clear up front what gets delivered, by when, what the brand may use the content for and what it costs.

What brands expect from you

Above all, brands want certainty. They ask themselves whether your audience fits their product, whether you deliver reliably and whether your content fits their brand. That’s why a clear niche, regular posts and work samples that show how you feature products all help. Then there are the formal things: a way to reach you, publisher information if you use your profile for business, and traceable numbers on reach and audience. If your profile already answers these questions, the path from the first message to a booking gets much shorter.

Three paths to brand deals on creatordeal

First, you get found: brands search by platform, niche, reach, language and audience and book your package directly, including through your bio page. Second, you apply: public collaborations are on the listings board, and you see listings in your creator area when you match the audience a brand is looking for. Third, you reach out to brands yourself: with the Connect feature, you send a contact request to the person who makes the decision. Which path works best varies from creator to creator — most use all three side by side.

Check the deal before you say yes

Accepting is binding, so read the brief carefully. What should be created, on which channel, in which format and by when? Which usage rights does the brand want — only sharing on its channels, or also ads, whitelisting or a full buyout? Is there category exclusivity that blocks you from working with other brands? Is a product being sent to you, and do you have to send it back? If something is missing, ask in the chat before you accept. If the deal doesn’t fit, decline it. That has no consequences and is better than arguing about unclear points later.

After you accept: paid first, then you work

On creatordeal, the brand pays after you accept — up front, to creatordeal. You only start working once your creator area says “Paid”; that confirmation also starts your delivery deadline. The money then stays with creatordeal until the brand approves your delivery or the review period expires, and is paid out to you after that. You don’t write an invoice for it: creatordeal settles with you via self-billing. That way you never have to chase money and can focus entirely on the content. The credit notes are available as PDFs in your creator area.

Turn one deal into the next

A job wrapped up well is often the most direct route to the next brand deal. Deliver on time, stick to the brief and respond to change requests within the agreed scope. After the job is done, the brand can review you, and those reviews stay on your profile. Brands add good creators to their wishlist and book them again. If extra work comes up during a project, you submit an add-on, which is decided on and paid separately. That’s how a single job grows into a partnership without renegotiating every time.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

How do I get brand deals?

Brands find you, you apply to collaborations, or you reach out to brands yourself. A complete profile with a clear niche, work samples and prices makes all three paths easier.

How to get brand deals as a small creator?

Focus on a clear niche, good work samples and honest numbers. Apply to matching collaborations in a targeted way instead of waiting for a big following.

When do I get paid for a brand deal?

On creatordeal, the brand pays creatordeal up front after you accept. You get paid out as soon as the brand approves your delivery or the review period expires.

Do I have to accept every request?

No. You can decline any request without giving a reason. The only important thing is to respond within the reply deadline.

Do I need an agency to get brand deals?

No. On creatordeal, you talk directly with the brand; your contracting party is creatordeal, which buys your work and sells it to the brand. If you like, you can have a management agency look after your account.

Your next brand deal starts with your profile

Set up packages with your own prices and let brands find you.

Create profile

Cookies on creatordeal