How to make a rate card: your price list for brands

A rate card is a creator's price list: what each format costs and what gets charged on top. It spares you and brands the question “How much do you charge?” and makes your offers easy to compare.

What an influencer rate card is

A rate card lists the services you offer and at what price. It's narrower than a media kit, which also shows your audience, stats and work samples. A rate card answers just one question – but it's one that comes up in almost every inquiry. For brands, it's valuable because they can estimate whether you fit their budget without having to ask. For you, it has a second benefit: once you've written your prices down properly, you negotiate with more confidence and are less likely to slip into spontaneous discounts. A rate card isn't a contract but a starting point, and custom offers remain possible from there.

What line items belong on a rate card

Start by listing the individual formats per platform, such as Reel, Story, feed post, TikTok video, YouTube integration or Short. If you offer UGC, add formats like product video, testimonial or unboxing. Next come bundles, for example a Reel with a series of Stories. The add-on items are important: usage rights for ads and their duration, whitelisting, exclusivity, extra revision rounds or rush orders. Note what's included in the price, such as one round of revisions, and what isn't. Also state whether your prices are net. That way there are no surprises later on either side.

Rate card template: a simple layout

A simple rate card template fits on one page. At the top are your name, your topic and your channels. Below that, a clear list of formats per platform with their prices, grouped by platform or by type of service. Then come the bundles, and below them the add-on items for usage rights, durations and exclusivity. At the very bottom, a short sentence on what's included in the price and the date from which the prices apply. Keep the design simple so the numbers are easy to read. Skip fine print that a brand would have to decipher first.

Write your prices down once, review them regularly

Your rate card should grow with you. When your reach grows, your work gets better or demand increases, it's time for an update. Review your prices at regular intervals and after especially successful collaborations. Make sure all the versions in circulation are consistent, or a brand will point to an old one. When you raise your prices, they apply to new inquiries; jobs you've already accepted stay as they are. Also keep track of which prices you quoted to which brand, so you stay consistent with follow-up inquiries.

Your rate card on creatordeal

On creatordeal, your rate card is part of your profile and your bio page. Each package is a line item with a fixed price that you set yourself; for each package we suggest a typical market value, which you can change freely. Packages you don't offer, you switch off. You set usage rights in tiers, from organic use through paid ads and whitelisting to Full buyout, and you can exclude individual tiers. Organic use and Full buyout have no time limit; paid ads and whitelisting apply for the booked term. Brands see your prices before they message you. If you'd rather not show your prices publicly, you can hide them on your bio page.

Rate cards and custom offers

Not every inquiry fits a single line on your price list. Some brands want a series, a combination of several formats or a special duration. The rate card is the foundation for that, but not the final word. On creatordeal, a brand can request an individual quote instead of a package. You then name your price for exactly that job, and the brand can reply with a counteroffer. Your published prices set the direction, so the negotiation doesn't start from zero. If you reach an agreement, the booking runs like any other, with payment protection.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

What is a rate card?

A creator's price list: which formats they offer, what they cost and what surcharges apply, for example for usage rights.

How do I make a rate card?

List your formats per platform with prices, add bundles and add-on items such as usage rights and exclusivity, and state what's included in the price and from when the prices apply.

Is there a rate card template?

A simple layout is enough: a header with your name and channels, formats with prices, bundles, add-on items and the date the prices take effect – all on one page.

What's the difference between a rate card and a media kit?

A rate card lists only services and prices. A media kit also shows who you are, who you reach and examples of your work.

Do I have to show my prices publicly?

No. On creatordeal you can hide your prices on your bio page; brands can still send you requests.

Your rate card as a profile

Set up packages with your prices – brands see them before they message you.

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