How to find brand deals: where brands look for creators and UGC creators

You find brand deals where brands are actively looking for creators: in open calls, on collaboration boards and in creator directories. On creatordeal all three come together, and applying costs you nothing.

Where brands look for creators

Brands find creators in different ways. Some search social networks themselves, some hire agencies, others post a call like “looking for influencers” or “UGC creators wanted” on their website, in newsletters or in groups. More and more often they use platforms where they can filter by niche, reach, language and audience. For you, that means you improve your chances if you are visible where brands search on purpose, and if you actively respond to open collaborations yourself instead of just waiting for requests.

The listings board: open collaborations at a glance

The creatordeal listings board shows public collaborations posted by brands. On every card you see the deliverable, platforms, pay, open spots, usage rights and application deadline before you get in touch. The pay can be a fixed price, a price range or your own price; some collaborations pay with a product, and some also include a commission on sales. You apply from your creator area with a short form. Applying is included in every plan and costs nothing. If the brand accepts, it becomes a normal booking with payment protection.

Open calls in the creator area

Besides the public board, brands post projects aimed at a specific target group. You only see these open calls in the creator area if you match the requirements, for example country, language, niche or reach. They list the platform, format, price per creator, open spots, duration and included usage rights. With a fixed price you accept; with “Request a quote” you name your price. There is deliberately no negotiation round here, because an open call reaches many creators at once. Payment is made in one go when the brand closes the open call.

UGC creators wanted: jobs without an audience of your own

Many requests aren’t about a post on your channel at all, but about content for the brand itself: product videos, product photos, unboxings, testimonials or material for ads. For that you don’t need a big following, you need good work samples. On creatordeal you add UGC, photo and video as services without a channel. Profiles like these show up in search under the UGC option and are compared by work samples, niche, language and region. If you state that you accept product samples, brands that want to send you their product will find you too.

Get found instead of only searching

Finding brand deals also means being found yourself. On creatordeal, brands search by platform, niche, reach, engagement rate, language, region and audience. The more complete your profile, the more likely you are to appear in matching results. On top of that there are pages for individual niches and the brand directory, where you in turn discover brands. Your bio page also takes requests from brands without an account. And with the Connect feature you can reach out directly to contact people at brands. That way several channels work for you at the same time, even while you are busy with another job.

How to spot legitimate collaborations

Not every request is a good deal. Be careful if you are supposed to pay money upfront, for example for a product, a training course or a fee. The same goes if the brief stays vague, the pay is only supposed to come “if it performs” without that being agreed, or if you are put under a lot of time pressure. Legitimate brands state the deliverable, date, usage rights and pay clearly. On creatordeal all of that is in the brief or on the card, and the brand pays creatordeal upfront before you start. So you are never working blind.

Questions

Frequently asked.

Key answers at a glance. Everything else is in the guides and in the FAQ.

Where can I find influencer collaborations?

On collaboration boards, in open calls from brands and on platforms where brands look for creators. On creatordeal you find all three in one place.

Where do brands look for UGC creators?

Brands look for UGC creators through platforms, open calls and their own postings. On creatordeal you offer UGC as a service without a channel and get found through your work samples.

Does it cost anything to apply for collaborations?

No. Applications on the listings board and taking part in open calls are free on creatordeal in every plan.

What is the difference between the listings board and an open call?

The listings board shows public collaborations anyone can view. An open call only goes to creators who match the brand’s target group.

Can I negotiate on an open call?

No, there is deliberately no negotiation round. You name your price or accept the fixed price, and the brand accepts or declines.

See open collaborations

Deliverable, pay and deadline are on every card – applying costs nothing.

See collaborations

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