Quyền sử dụng trong hợp tác với influencer
A creator films a video and posts it on their channel — that is always included. The usage rights only govern what the brand may do with it beyond that.
Bốn mức xây dựng lên nhau
Organic means the brand shares and reposts the piece on its own channels, on its website and in its newsletter. Paid ads additionally allow the ad to run under the brand’s name. Whitelisting lets the same ad run through the creator’s account, under their name — “Spark Ads” on TikTok, “Partnership Ad” on Instagram. A full buyout applies everywhere, including outside the social networks. One choice is enough: each level includes the ones below it.
Thời hạn chỉ áp dụng cho quảng cáo
The term says how long the brand may run ads, so it concerns paid ads and whitelisting only. It starts when the delivery is approved, not when payment is made. Organic use and a full buyout do not expire, and the creator’s own post stays up in any case. There is a choice of staggered terms up to unlimited; after that, the ads have to be stopped.
Độc quyền, giá và mở rộng về sau
You can also agree category exclusivity in months: during that time the creator advertises for no competitor in the same category. Level, term and exclusivity stand as separate items in the booking, each with its own surcharge — what they charge for it is up to each creator. Extending is possible later at any time, but only upwards: a higher level, a longer term, more exclusivity, paid as an add-on.
Tổng quan, không phải tư vấn pháp lý
This page explains how usage rights are agreed on creatordeal. It is not legal advice: what applies in an individual case depends on the country, the industry and the material itself, and it can differ. When in doubt, advice from a lawyer is worth having — brand and creator can give an adviser access to this one order only.
Thường được hỏi.
Four answers on this topic. Everything else is in the guides and in the FAQ.
Whitelisting chính xác là gì?
The brand runs a paid ad that goes through the creator’s account and appears under their name. TikTok calls this Spark Ads, Instagram a Partnership Ad. The brand pays for the ad.
Thời hạn quyền sử dụng bắt đầu khi nào?
When the brand approves the delivery, not when payment is made. That way nobody loses part of the term while the content is still being reviewed.
Có thể mở rộng quyền sử dụng về sau không?
Yes — to a higher level, a longer term or more exclusivity. The creator accepts and the surcharge is paid as an add-on. Less than agreed is not possible.
Quyền sử dụng có nằm trong giá gói không?
Organic use is included and unlimited unless something else is agreed. Every further level is an item of its own with its own surcharge and appears that way on the invoice.
Ấn định quyền sử dụng ngay trong yêu cầu
Level, term and exclusivity stand in the brief, the surcharge next to them — before anyone accepts.
Tìm creator